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Control4 Hosts Management Training Conference For Home Automation Dealers
Management Sessions to Focus on Tools to Grow Custom Installation Businesses as Home Automation Market Expands
Salt Lake City, Utah – August 25, 2005 – Control4, the leader in IP-based home control and entertainment systems, today announced it will host ongoing management training sessions for its nationwide network of dealers. The first conference, held August 11-12, 2005 at the Control4 headquarters in Salt Lake City, included more than 30 dealers and focused on management and business tools to help dealers grow their businesses in an increasingly competitive marketplace. Subsequent sessions will be held on a bi-monthly basis, with the next one taking place on November 10 – 11, 2005.
“The home automation market is growing faster now than at any time in the history of this industry,” said Will West, Chief Executive Officer, Control4. “In a high growth environment, there are both opportunities and threats. If you are prepared for growth, the benefits can be incredible. Our goal in hosting these sessions is to help our dealer partners be ready, with the necessary management skills in place, to benefit from the industry growth and take their businesses to the next level and beyond.”
The first conference included sessions on strategy, marketing, operations management, sales and finance. CEO Will West led the discussion on business strategy and vision, with subsequent sessions being led by Control4 executives including Glen Mella, Chief Marketing Officer; Mark Morgan, Vice President of Marketing; Bob Pankratz, Vice President of Sales; Jim Gist, Director of Business Development; Mark Novakovitch, Controller; and Caleb Demke, Senior Financial Analyst. Future conference topics will be tailored to meet the evolving needs of dealers and integrators based on ongoing feedback from attendees. Excluding travel, all costs for the conference are being covered by Control4.
“Control4 has embarked on a unique initiative to improve the business acumen of the CEDIA channel,” said Gordon van Zuiden, president of cyberManor, LLC. “I found their two-day course on business strategy, marketing, sales, and finance to be a great collection of time-proven ideas from a seasoned management team. With the appropriate dose of Control 4's business ‘medicine’ and product solutions, our company hopes to grow from a $1 million per year revenue run rate to $10 million per year over the next five years.”
“Control4 offered an impressive amount of knowledge and experience to us over the course of the two-day conference,” said Greg Furch, president of Central Home Systems. “I came away with several concrete ideas that I plan to implement at Central Home Systems, which I believe will positively impact my business. I found the conference to be just as informative and useful as the classes offered by CEDIA, if not more so.”
Control4, which began shipping products in April of this year, is the first to deliver 802.15.4 (ZigBee) wireless products that can be retrofitted into any home to provide reliable, cost-effective home control. The company will be showcasing its award-winning home automation products and services at the CEDIA trade show in September.
To register for future conferences, please contact Darren Johnson at 801-523-3170 or [email protected].
About Control4
Control4 makes home automation and control a practical option for any home by combining innovative technology with today’s wired and wireless networking standards. From home theater control, to complete music and lighting management in every room, Control4 products provide lifestyle benefits previously available only in luxury homes. The company is delivering tomorrow’s lifestyle today, by providing a new breed of home automation solutions that are affordable, modular and easy to use. The company is headquartered in Salt Lake City, Utah. For more information, please visit www.control4.com.
