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Control4 and Magnolia Audio Video to Offer Whole-Home Automation Solutions and Services at all Retail Locations
Control4, the leader in IP-based home control and entertainment systems, today announced a strategic partnership with Magnolia Audio Video.
Salt Lake City, Utah – November 21, 2006 – Control4, the leader in IP-based home control and entertainment systems, today announced a strategic partnership with Magnolia Audio Video. Control4’s complete line of whole-home automation products is now available at all Magnolia Audio Video stores.
Magnolia Audio Video will display Control4 products and highlight applications that allow consumers to merge their home theater, lighting, music and temperature subsystems into an easy-to-use, on-screen guide or touch screen. Customers can walk through a series of demo rooms and experience first hand Control4 home automation technology. Magnolia Audio Video will also provide design and installation services.
“Magnolia Audio Video is an ideal partner in transforming the home automation market,” said Will West, CEO of Control4. “Consumers want significantly reduced complexity and an easy purchase experience at a price they can afford. Combining forces with Magnolia Audio Video enables us to meet this growing demand through hands-on, convincing demonstrations of whole-home control and automation along with the best selection of consumer electronics in the world.”
“This strategic relationship with Control4 strengthens Magnolia’s competitive edge as a leader in digital home conversions,” said Kris Peterson, Magnolia’s VP of Strategy. “Control4’s innovative and affordable products are broadening the home automation industry and we believe they bring a new level of experience and lifestyle improvement in consumers’ homes.”
Control4 was recently recognized with the Electronic House Product of the Year for its 4Sight service, as well as the Custom Retailer EXC!TE Award for Most EXC!TING Home Automation System.
About Control4
Founded in 2003, Control4 is the first company to make home automation a practical option for any residence. The Company's unique products combine innovative technology with wired and wireless networking standards, limiting the need for costly, invasive retrofitting of existing homes. Led by a team of experienced industry professionals, Control4 offers a full line of modular home automation products that are affordable, easy to install and allow customers to start small and add to their systems over time. Visit www.control4.com for more information.
About Magnolia Audio Video
Founded in 1954, Magnolia Audio Video operates 20 stand-alone retail stores on the West Coast from its headquarters in Kent, WA. Prior to its acquisition by Best Buy in December 2000, Magnolia had been named “Retailer of the Year” by AudioVideo International for 22 consecutive years, more than any other high-end consumer electronic retailer in the nation. For more information about Magnolia Audio Video, visit www.magnoliaav.com.
