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Control4 Expands Presence in Australia to Directly Grow and Support Network of Authorized Dealers

By Adding Sales Management and Technical Specialists in the Region, Control4 Will Begin Selling Directly to Smart Home Integrators Beginning in April 2016

Salt Lake City, UT – February 18, 2016 4 PM AEDT – In a move to capitalize on the growth of the smart home category in Australia, Control4 Corporation (NASDAQ: CTRL), a leading global provider of home automation and control solutions, today announced a shift in its distribution model in Australia beginning April 1, 2016, by working directly with home automation integrators. To expand reach with home automation integrators, the company is adding in-country staff to handle all Sales, Technical Support and Training activities. This development leverages current Control4 operations and employees from its January 2015 acquisition of Nexus Technologies Pty. Ltd. (Leaf), an Australia-based provider of audio and video distribution products.
 
“Australia is one of the most internet-connected countries in the world, behind only North America and Europe. Naturally, this connectedness leads to increased demand and opportunity for smart home solutions” explained Martin Plaehn, Chairman and CEO of Control4. “We believe our expanded presence in Australia will provide improved support for local Control4 dealers, result in faster adoption by new customers, and yield greater customer satisfaction.”
 
After making a similar change in the U.K. and China in 2011, and in Germany in 2015, Control4 has directly facilitated and supported a growing number of authorized independent dealers around the world. Integrators in Australia that become Control4 Authorized Dealers will be able to order products directly from Control4 and, in most instances, to receive delivery within three business days. Authorized Dealers will also have access to extensive libraries of product training materials, marketing collateral and tools, as well as regional technical support. Over the coming months, Control4 will offer a series of regional training programs across Australia for new integrators.
 
Learn more about Control4 at control4.com
 
About Control4
Control4 [NASDAQ: CTRL] is a leading provider of automation systems for homes and businesses, offering personalized control of lighting, music, video, temperature, security, networking, communications and similar functionalities into a unified home automation solution that enhances the daily lives of its customers. Control4 unlocks the potential of connected devices, making entertainment systems easier to use, homes more comfortable and energy efficient, and families more secure. More than 75% of Control4’s consumers have integrated two or more functionalities with Control4’s solution, which is available through more than 3,600 custom integrators, retail outlets, and distributors in over 90 countries. By delivering insightfully simple control solutions that enhance the lives of individuals and families, Control4 is the automation platform of choice for consumers, major consumer electronics companies, hotels, and businesses around the world. 
 
 Forward Looking Statements
This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding Control4’s possible future products and financial outlook. All statements other than statements of historical fact contained in this press release are forward-looking statements. These forward-looking statements are made as of the date they were first issued, and were based on the then-current expectations, estimates, forecasts, and projections, as well as the beliefs and assumptions of management. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond Control4’s control. Control4’s actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to, risks detailed in Control4’s most recent Annual Report on Form 10-K and subsequent reports filed with the Securities and Exchange Commission, as well as other documents that may be filed by the company from time to time with the Securities and Exchange Commission. Past performance is not necessarily indicative of future results. The forward-looking statements included in this press release represent Control4’s views as of the date of this press release. The company anticipates that subsequent events and developments may cause its views to change. Control4 has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. These forward-looking statements should not be relied upon as representing Control4’s views as of any date subsequent to the date of this press release.
 
Press Contact
Brad Hintze, Control4
[email protected]
 
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Copyright ©2016, Control4 Corporation. All rights reserved. Control4, the Control4 logo, the 4-ball logo, 4Store, 4Sight, Control4 My Home, and Mockupancy are registered trademarks or trademarks of Control4 Corporation in the United States and/or other countries. All other names and brands may be claimed as the property of their respective owners. All specifications subject to change without notice.
 
Source: Control4